Get to know me
Tania Lorena Cavallo is a creative brand strategist and communications expert working at the intersection of luxury, lifestyle, hospitality, art + design, tech, and sustainability. With over a decades’ worth of experience in the luxury sector, Tania founded The Lifestyle Co. by TLC, a New York-based consultancy providing strategic advisory services to global clients. Her seasoned approach to a diverse portfolio of international clients brings a unique lens as well as a multi-faceted range of insights to partnerships, brand + business development, communications, and special events.
Prior to establishing her own consultancy to bring a more highly customized approach to branding and collaborations, Tania headed international media campaigns, events and partnerships at renowned agencies Purple PR and Becca PR, specializing in experiential, strategic partnerships, communication strategies, and business development. At high-growth tech startup Artsy, she initiated the global events program including collaborations with artists, institutions, and brands in the Americas, Europe, and Asia.
Services
MY PAST and CURRENT CLIENTS
Include Mr. C Hotels, Harry’s Table by Cipriani, Mr. C Residences - Dubai by Cipriani, Fasano, CORE: Club, Tuleste Factory, EDITION Hotels, PUBLIC Hotel, LVMH, TAG Heuer, Kering, The Future Perfect/Casa Perfect, Riviera Dining Group, Bespoke Only, Studio SFW and House SFW, niLuu, BēAtala Wellness, the nate app, Armand de Brignac, Brown Forman, among others.
Our Approach
At TLC, we believe brand building is an art. Our personalized approach reflects a curatorial eye, with a focus on luxury, lifestyle, hospitality, art + design, tech, and sustainability.
As a boutique consultancy, we pride ourselves on our ability to create highly tailored communication and marketing strategies that go beyond traditional media and communication. We take the time to deeply understand your brand identity, audience, and business goals, crafting bespoke communication and marketing strategies for discerning clients. We focus on quality over quantity, crafting beautiful and thoughtful messaging that resonates with our clients’ specific audience. Our cross-disciplinary expertise and our global perspective allows us to leverage cultural trends and key events to craft elevated and resonant brand narratives. By focusing on the right conversations and engaging with key tastemaker communities, we help luxury brands differentiate themselves, broaden their reach, and connect with new audiences.
