ENDSWELL HOME
Endswell Home is a table linen and home decor destination inspired by the simple lifestyle of Upstate New York and Coastal California as well as Indian heritage known for its thoughtful textile crafts. Endswell Home’s launch collection includes a mix of Jaipur-made block print table linens, carefully chosen vintage ware, and other artisanal products. The Lifestyle Co. by TLC collaborated with Endswell Home to bring its launch event to fruition, celebrating the simple and perfectly imperfect lifestyle that the brand embraces.
Through a lifestyle-oriented lens, TLC curated and executed the brand’s launch event in Upstate New York at award-winning design hotel Troutbeck. The event plan included a seasonal menu crafted by Chef Vinny Gilberti, natural wine pairings provided by Hudson-based Grapefruit Wines, and florals locally grown by Le Jardin Flower Farms, all highlighting the artistry and craftsmanship behind the table linen and the homely brand identity at large. With an extensive connection in the media industry, TLC also established a relevant guest list that supports Endswell Home’s coverage. Attendees included notable guest such as founders and creatives from various industries spanning from home decor, lifestyle, luxury and beauty.