HYPERNATURAL

HyperNatural is a luxury menswear brand, rooted in sustainability. TLC developed and led the brand’s go-to-market strategy to amplify awareness about HyperNatural and its founders, inclusive of strategic marketing and communications campaigns (pursuing activations, opportunities and coverage that reinforce brand pillars and core messaging), media and influencer seeding, thought leadership, and overall brand marketing guidance. TLC authentically integrated the sustainability and effortless living lifestyle of HyperNatural to key audience targets, highlighting the brand’s premium quality, natural materials, bio-technology and regenerative processes that contribute to performance innovation. 

Coverage has spanned lifestyle and trade verticals including WWD, Esquire, The Observer, Refinery 29, Pop Sugar, CNN and more.