FASANO NEW YORK

Fasano New York, the first U.S. establishment from esteemed restaurateur Gero Fasano, presents artfully plated Northern Italian cuisine within a meticulously designed dining space. This highly anticipated expansion of the renowned Fasano Group, a pioneering force in São Paulo's hospitality industry for over a century, signifies their entry into the dynamic New York dining scene. The Lifestyle Co by TLC partnered with Fasano New York, leveraging their expertise to develop and execute a comprehensive go-to-market communications strategy. Through strategic media engagement, influencer collaborations, and curated dining experiences, TLC generated buzz and anticipation for the reimagined opening of this legendary location under the guidance of esteemed Brazilian hospitality experts. Their efforts, initiated six months prior to launch and continuing into the post-launch phase, resulted in extensive press coverage and influential media and influencer dining experiences that further elevated the brand's visibility and reputation.