LA RUBIA AT 11 HOWARD

The Lifestyle Co by TLC partnered with La Rubia, a hospitality concept cafe at 11 Howard, to develop and execute a comprehensive go-to-market communications launch strategy, which included media and influencer dinners, private events, and buyouts. The campaign garnered significant coverage in prestigious publications such as The New York Times and Eater, while strategic media dinners with esteemed outlets like Food & Wine, Bon Appétit, Departures, Robb Report, and Bloomberg further amplified press interest. Additionally, the brand's equity was bolstered through curated brand and partner dinners, hosting renowned names such as Kering, Bottega Veneta, White Cube Gallery, and more.