HARRY’S
In 2023, the renowned men's lifestyle and grooming brand Harry's unveiled its highly anticipated craft handle razor, an artfully designed addition to their product lineup. The Lifestyle Co by TLC orchestrated a launch event, hosting an intimate dinner at the exclusive Naro's venue, tailored specifically for design and art press.
With a keen eye for detail and a deep appreciation for the brand's design-minded ethos, TLC meticulously crafted every element of the event to showcase the exquisite craftsmanship of Harry's new handle. From scouting the perfect venue to serving as a liaison between the brand and vendor partners, TLC flawlessly executed the production timeline and action plan, ensuring a seamless experience from start to finish. With the primary goal of relationship building and conveying Harry's distinctive design ethos, every element of the event was tailored to highlight the quality and artistry behind the brand's latest craft handle, leaving a lasting impression on all attendees. The event hosted 12-15 influential design, consumer/lifestyle, and beauty editors. The event served as a powerful in-person touchpoint, fostering meaningful connections and providing a platform to educate the press about Harry's commitment to creating exceptional products and their unwavering dedication to design excellence.