MR. C RESIDENCES JUMEIRAH

In 2022 Cipriani introduced Mr. C Residences in Jumeirah, Dubai – the second luxury residential complex to arise from the fourth generation Cipriani family, following Mr. C Residences in Coconut Grove, Miami. Designed by the award-winning architecture firm Arquitectonica with interiors by Meyer Davis, the residences are located in the heart of Jumeirah, boasting unparalleled views of the Burj Khalifa from the Dubai Canal. The Lifestyle Co by TLC conceptualized and executed a high-level media strategy to garner not only buzz for the announcement itself, but to maintain ongoing awareness in an effort to drive conversion and sales of the residences. 

Coverage spanned across lifestyle and trade verticals, inclusive of features in Forbes, Hospitality Design, Mansion Global, and the Design Release.