MR C MIAMI

Mr. C Coconut Grove opened its doors in 2019 and is part of the globally renowned hospitality leader Cipriani. The Lifestyle Co by TLC positioned Mr C Miami as the leading hospitality destination in Miami through a strategic earned media campaign, while simultaneously driving excitement and awareness amongst the target consumer. TLC communicated the Mr C Miami story via a new and fresh, and compelling narrative and authentically integrated its effortless and European lifestyle glamour to consumers via creative and compelling partnerships, with the likes of the Latin American Fashion Summit, Cara Cara, Love Shack Fancy and more.  

Coverage spanned across lifestyle and fashion verticals, inclusive of features in Conde Nast Traveler, Vogue, L’OFFICIEL, Forbes and more.